This is a sketch that a illustrated that sums up all the elements that are on offer with Ben and Jerrys icecream, I have kept with the existing style and have made it fun and playful and it will eventually have loads of bright colours to emphasis the design. I am going to take this in to illustrator and play around with it to make it my own individual style.
This idea would be targeting all the existing flavours of Ben & Jerrys.
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